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about
Hi, I'm Erica.
Founder of Muse Branding & Design Co. — brand strategist, website designer, and someone who already knows your world
I work exclusively with two types of clients: aspiring entrepreneurs who are ready to make their business feel real, and established med spa owners who need a website that actually matches the experience they deliver. I built this niche on purpose — because when I know your world, I can do more for your brand than a generalist ever could.
my approach
I'm not a generalist. And that's intentional.
Most designers take every client that comes their way. I don't. I work with two types of businesses — aspiring entrepreneurs and med spa owners — and I've built everything around knowing those worlds deeply.
For the entrepreneur, that means I understand what it feels like to have a vision that isn't visible yet. I know which tools to start with, what to build first, and how to create a brand that finally feels real — because it is real.
For the med spa owner, that means I already understand your services, your clients, and the gap between an outdated website and the premium experience you deliver in person. You don't explain your world to me. I already know it.
My process is intentionally hands-off for my clients. You show up for two meetings. I handle everything in between and deliver a complete brand and website in two weeks — with 30 days of support after launch.
how i work